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Using email automation effectively will help boost your sales by up to 50%!
If you’re running an ecommerce store, you should take note of the following stats
This means that if you’re not using email automation, you’re losing out.
By email automation, we mean building a series of emails that deploy automatically and that take care of a particular customer engagement. For example: someone buys something from your store. You will probably want to (i) thank that person for their purchase, (ii) get feedback from them in the form of a review, and (iii) make them aware of more great things they can buy from you.
You can do all of this with an automated email series, which we call a workflow (as a matter of fact, an easy-to-use ‘New Customer’ workflow template that does all of those things is included in Peach’s free Emails That Make You Money ebook).
Well, if someone signs up to your newsletter or downloads an ebook from your site, you’ll want to be able to nurture those people (who have shown an interest in your business) towards a purchase. So, you might want to build a “New Sign-Up’ workflow, to thank the person for their interest, show some positive social proof in the form of 5 star reviews, profile a customer and showcase your product range. You might also want to give them a small discount or a special offer, to give them more reason to return to your store and purchase something.
At Peach Payments, we’re continually looking for ways to help South African ecommerce merchants grow their businesses. That’s why we’ve developed Emails That Make You Money, a free guide to email automation workflows, that includes over 20 easy-to-use email templates. Whether you’re starting an online shop, or looking to take your ecommerce business to the next level, we’d like to think there’s some value in there for you. But don’t take our word for it:
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Wow. Thank you so much. I am much clearer about creating my email campaigns and am so grateful.
Odette, Riverlea Soap
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An excellent guide to understanding email automations and fundamental to online stores. The guide is well compiled and written and will be most beneficial for small businesses.
Aaliyah, Rattle and Roll
At Peach Payments, we offer ecommerce merchants a payment gateway with enterprise-grade security, personalised support and a seamless checkout experience that drives more conversions.
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