5 ways small businesses can use social media effectively in 2021

It’s no longer optional for your business to have social media. Have you ever wondered what the benefits of social media are for your small business? Well, they will increase leads, improve your search engine ranking, drive traffic and maximise conversions. Our social media manager, Prom will take you through the 5 things you need to do this year to use social media effectively.  

Get online 

Social media is one of the easiest, most effective and cheapest ways to get in touch with your customers. One post on social media has the ability to reach thousands of potential customers, but remember to always start with these 2 things: a plan and the knowledge of where your audience is. 

Post regularly 

Find a posting schedule that works and get your name out there. Facebook, Twitter and Instagram all have really cool insights of your audience, helping you make sure you target the right people at the right time. 

Keep the comms open

Engage with your audience, because people still crave that 1 on 1 human interaction. 

Make sure you’re replying to every inbox message. Post on your timeline and you could even jump on conversations that could relate to your business’s product and services. 

Ask for reviews

All feedback is good feedback, even the ones that hurt a little. Remember this helps you learn, improve your products and services which ultimately gives your customers a better experience with your brand.

Track your performance

As you implement your social media plan, it’s important to keep track of what’s working and what isn’t. Don’t get discouraged when things don’t work out the first time. Keep making tweaks here and there to your plan until you find the winning recipe. 

As 2021 begins, millions of businesses are turning to social media. If you've used these tips, tag us in your next social media post!